The fashion industry is booming globally, with the fashion communication sector expected to grow at a CAGR of 11%. This growth is driven by the rise of digital media, social media influencers, and global fashion e-commerce platforms. Our Fashion Communication & Styling program delves deep into visual communication, styling techniques, and the power of digital media. Learn how to create compelling fashion narratives, collaborate with designers and photographers, and manage the brand image of fashion labels. With a blend of traditional fashion knowledge and modern communication strategies, you’ll be ready to make a lasting impact in the fashion industry.
Highlights:
Learn fashion styling for photo shoots, runway shows, and commercial campaigns.
Develop your own fashion blog or social media presence with guidance from industry experts.
Intern with top fashion brands and media outlets to gain valuable industry experience.
Graduates from any discipline with a basic understanding of technology and a flair for design.
| Module | Description |
|---|---|
| Common Foundation Module | Focusing on Design Thinking and Problem Solving, Design Communication and Visualization, Materials, Technology, and Sustainability, Design History and Theory, Cultural and Social Context in Design |
| Fashion Theory and Trends | Understanding global fashion trends, history, and their cultural implications. |
| Visual Communication and Styling | Principles of styling, color theory, fashion photography, and visual storytelling for fashion. |
| Fashion Photography and Media | Techniques in fashion photography, lighting, styling, and editing for print and digital media. |
| Branding and Fashion Marketing | Introduction to fashion branding, digital marketing strategies, and social media influence. |
| Textiles and Materials | Understanding the properties, textures, and uses of different fabrics and textiles in fashion design. |
| Fashion Illustration and Design | Techniques for fashion sketching and digital fashion illustration using tools like Adobe Illustrator. |
| Sustainability in Fashion | Focus on sustainable fashion practices, eco-friendly materials, and ethical fashion. |
| Capstone Project / Internship | A final project where students develop a complete fashion communication strategy, including styling, branding, and photography. |
The objective of the program is to integrate the design thinking process with the necessary technical skills, while keeping students updated on the latest industry requirements. Academic and industry expectations are seamlessly integrated into the curriculum, making this program one of its kind in the country.
The modules are divided into Core, Enrichment, and Complementary categories, based on the nature of the learning experience required by the student.
Modules are delivered as Theory, Studio, or Skills sessions, depending on the knowledge, competencies, and applications involved.
Career Prospects:
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