Innovative Designs for Everyday Life
Lifestyle Product Design sits at the intersection of form, function, and user interaction. The global market for lifestyle products is valued at over $100 billion, and it continues to expand as consumers seek products that blend convenience, innovation, and style. Our Lifestyle Product Design program combines creativity with usability, enabling you to design products that are as practical as they are aesthetically pleasing. Explore ergonomics, sustainable materials, and branding strategies while creating products that meet the needs and desires of users.
Highlights:
Gain expertise in 3D modeling, prototyping, and rapid manufacturing using tools like SolidWorks and Fusion 360.
Collaborate with consumer goods brands and e-commerce platforms for real-world product development.
Explore sustainable design practices to create eco-friendly and socially responsible products.
Applicants must hold a degree in any discipline and demonstrate a strong interest in product innovation, creativity, and the development of original design concepts.
Offered by the INSIGHT Centre for Design, Technology and Creative Arts, the 1-year Post Graduate Program (PGP) in Lifestyle Product Design is tailored to prepare students for the fast-evolving lifestyle industry. Focusing on market trends, user needs, materials, and production processes, the program trains students to create commercially viable products for modern consumers.
At the core of all our 1-year PGP programs is the Common Design Foundation, which provides students from diverse backgrounds with a thorough understanding of design concepts and design thinking.
| Module | Description |
|---|---|
| Common Foundation Module | Design Thinking and Problem Solving, Design Communication and Visualization, Materials, Technology, and Sustainability, Design History and Theory, Cultural and Social Context in Design |
| Product Design Process | Understanding the full cycle from ideation to final product, including sketches, mockups, and prototyping. |
| Ergonomics and Usability | Focusing on human-centered design principles to ensure that products are comfortable, efficient, and easy to use. |
| Material Selection and Manufacturing | Study of different materials, their properties, and their impact on the final product. |
| CAD and Prototyping | Hands-on experience with CAD tools like SolidWorks, Fusion 360, and 3D printing to create prototypes. |
| Product Testing and Iteration | Techniques for testing prototypes, gathering user feedback, and iterating on the product. |
| Sustainability in Product Design | Incorporating sustainable practices in the design and development of products. |
| Branding and Product Strategy | Understanding how design fits within branding strategies, marketing, and the lifecycle of a product. |
| Capstone Project / Internship | Developing a lifestyle product from ideation to prototype, focusing on usability, material choice, and sustainability. |
The objective of the program is to integrate the design thinking process with the necessary technical skills while keeping students updated on the latest industry requirements. Academic and industry needs are seamlessly integrated into the course, making the program one of its kind in the country.
The modules are divided into Core, Enrichment, and Complementary categories, based on the nature of the learning experience required by the student.
Modules are delivered as Theory, Studio, or Skills sessions, depending on the knowledge, competencies, and applications involved.
Career Prospects:
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